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Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter).
On the contrary! Email marketing remains one of the most cost-effective and successful ways to stay connected to your target audience.
The success of email marketing varies according to factors such as, the types of campaigns, the operating industry, the diversity of the customer base, the complexity of your sales model, etc. However, studies suggest that on average, email marketing has a 55x ROI, the highest of any digital marketing strategy.
Aajubaju Digital’s email newsletter campaigns are geared towards brands that want to enhance their presence among their subscribers, delight and excite their audience with amazing content, and re-engage lost contacts. Additionally, newsletter campaigns offer a constant stream of communications with your subscribers.
Email automation campaigns work in a series of emails to ensure goals of varying levels of complexity. Once the email chain is started, you can focus on other valuable tasks and let the automation process slowly nurture your customers. You can automate requests for feedback, send exclusive offers to high spending customers and trigger re-engagement campaigns if subscribers are straying.
With Aajubaju Digital’s email packages, you will get email templates designed especially for you. Designed templates are more visually striking than traditional text-based emails and can help you target different types of audience separately (for e.g. a colorful, more interactive template for younger audience).
There are services out there that sell email addresses. However, we do not recommend this as subscribers who have opted in to your email communications are much more likely to respond positively to your emails
Most email marketing vendors, use the number of emails sent per month as a measure of pricing, however, when it comes to full-service email marketing, there are quite a few qualitative and quantitative factors that our email marketing agency takes into consideration. This includes strategy, list management, copywriting, template design and more.
